Accessories Apps Hardware iPhone 5 iPhone 5S News, anamorphic adapter, iphone 5, moondog labs — November 23, 2013 3:01 — 1 Comment
Widescreen shots a reality with 1.33x Anamorphic Adapter Lens for iPhone 5/5S
Make cinematic video with widescreen impact, subtle distortions and horizontal flares found in landmark films like Apocalypse Now, Alien, and Inception
Since the launch of the iPhone 4 over three years ago, we’ve seen literally thousands of apps, gizmos and accessories come on the market to help the smart movie maker capture that killer shot.
How about the ability to shoot in widescreen from your iPhone 5? So far it’s one of the features that has been severely lacking for mobile filmmakers – as anamorphic lenses have either been incompatible with smartphones, and in any case are way too expensive. The alternative has been apps that would squeeze the image to give a widescreen effect, most with unsatisfactory results.
Launched Friday with a Kickstarter campaign that has already achieved two-thirds of its $30,000 target, the Moondog Labs 1.33x Anamorphic Adapter for iPhone could revolutionise the industry.
That’s because for under $100 (price of the adapter has yet to be finalised) iPhone filmmakers will at last be able to create a proper immersive, panoramic experience when shooting videos or still shots.
How does the Moondog Labs 1.33x Anamorphic Adapter work?
By attaching the 1.33x Anamorphic Adapter to your camera lens the image optically “squeezes” a 33% wider field view than the standard 16:9 widescreen onto the sensor.
What’s more, the developers have already approached Cinigenix, developers of the Filmicpro to incorporate a De-anamorphic option to be released same time as the hardware for full in-app compatibility with the Anamorphic Adapter.
Any doubts that the adapter is merely a gimmick will be dispelled by the fact that the developers at Moondog Labs are Scott Cahall and Julie Gerstenberger. Both are highly regarded lens designers and optical engineers who have worked at companies including Corning Precision Lens, Kodak, and Jenoptik in the past.
“We recently founded Moondog Labs to develop lenses for creative filmmakers and photographers that are looking for new storytelling tools with an artistic flair,” says Gerstenberger.
“As lens designers, we have worked with photographers and filmmakers through the transition from film to digital imaging, and been involved in development of some of the earliest digital cameras and mobile phone cameras. The camera that most of us carry with us every day now has incredible creative capability, and we see more and more people tapping into that capability to create and share great stories.
“What we’ve discovered is that there is a passionate community of artists searching for a unique charm that’s missing from many pristine modern digital cameras and lenses. Our goal is to employ modern optical design tools to create new lenses with vintage character or creative new features for this community.”
As we mentioned, initial response to the Kickstarter campagin is very encouraging, to find out more or to make a funding pledge visit the Kickstarter page, or check out the moondoglabs.com website and/or follow them on twitter: @moondoglabs.
We’ll be following the campaign and hopefully successful launch of the project here at smartmoviemaking.com, so watch out for future updates – and of course we can’t wait to see the first videos shot with the Anamorphic Adapter!