News, film editing, filmmaking, magisto, smartmoviemaking, Software, startup — December 2, 2011 14:41 — 0 Comments
Website takes raw video footage and ‘edits’ into a mini movie
For some moviemakers, the editing process is the most satisfying part of producing a film, for others it can be incredibly time consuming and frustrating – especially if you don’t know what you are doing.
If you neither have the time or inclination to edit your footage, then ‘help’ of sorts is at hand.
Of course, this site is not for the pros and any
“The average person doesn’t edit videos,” says Magisto
Boiman won’t divulge Magisto’s magic formula, but he says that its proprietary technology is designed to automatically find the best footage in your videos. Magisto, it is claimed, recognizes faces, can detect the difference between people, objects, pets and landscapes, and even capture the intent of the
The firm raised $5.5m recently in a second round of funding, suggesting there is huge potential for its service. Surely a mobile app is the next step?
You can upload up to 16 video files, add a title and soundtrack (the soundtrack seemed mandatory) — select from available tracks or add your own — and then sit back and let Magisto work its magic. Voila! An email tells you when the film is ready.
I uploaded a video interview of the digital artist Cory Arcangel, that didn’t turn out how I wanted, even after spending hours trying to edit it into some coherent format. So I thought I’d turn it over to Magisto.
It rejected it, but the video was rather unwieldy at 556K and it kept trying, by rejecting clips and starting again until it got down to 56K and then 28K, but then gave up completely. Other tests have indicated that on average it takes 20 to 30 minutes, depending on video file size.
I will try again with some more footage, if nothing else it is a bit of fun to see the outcome of the edit.