How the Vimeo app look on the iPad

Vimeo chose the Mobile World Congress in Barcelona to push a long-awaited update to its Apple iOS app which includes native support for iPhone and iPad.

“We’ve seen mobile traffic triple since we launched our original iPhone app in early 2011,” said Joseph Schmitt, lead mobile developer at Vimeo. “Now, we’ve taken what we learned while creating our previous apps and applied it to the updated iOS to improve overall design and usability. We’re especially pleased with the awesome iPad user interface, which the Vimeo community has eagerly awaited.”

“Awesome” is perhaps a little OTT, but still when we downloaded the app onto the smartmoviemaking.com iPad we were very impressed and wasted no time checking out a bunch of iPhone films, including Bilen (The Car) by Vinod Bharathan.

John Paul Titlow of ReadWriteWeb says: “As one would expect from Vimeo, the interface features a clean, effective design. The iconography on the navigation will look familiar to existing users, but this is not a mindless port of the desktop website onto a tablet. They’ve optimized the experience for the form factor, as one should. Naturally, that means that the UI is stripped down considerably, but the same cannot quite be said for the functionality, which remains robust.”

Users can browse while playing videos, just like on the Vimeo site. Vimeo members can “like” videos; access their Feed, Watch Later queue, and previously liked videos; comment on videos; add videos to their Watch Later queue; and browse and watch all the videos on Vimeo.

Video publishers can also keep a track on who is viewing their films, and where, with an analytics service available within the iPad app.

As Titlow points out, ‘the tablet is a natural home for video content, and numerous studies of consumer behavior have demonstrated that. In addition to reading and gaming, consuming video content is one of things people do the most on their tablets’.

But, as with the earlier iPhone app, film-makerscan also edit footage with the built-invideo editor that enables users to create and upload videos on the go. The editor also integrates the Vimeo Music Store, making it easy to add a soundtrack to a video. Neat.

The video editor is pretty basic, we haven’t tried it yet, but it allows for simple tasks such as loading and trimming clips, adding transitions and zooms and audio adjustment.

The Vimeo iOS app is available for download free from the iTunes App Store and is compatible with iPhone 3GS and above, iPad, iPod Touch, and iOS4.3 and above.

Vimeo chose the Mobile World Congress in Barcelona to push a long-awaited update to its Apple iOS app which includes native support for iPhone and iPad. “We’ve seen mobile traffic triple since we launched our original iPhone...