News Vimeo, , , , , , — March 4, 2013 13:37 — 1 Comment

Vimeo adds Hollywood-style effects to videos


Click on image to see transformation!

Video-sharing company adds Looks to its Enhancer toolbox in addition to the licensed music options currently available

Vimeo has introduced an new feature called Looks to its Enhancer toolbox that will enable users to add Hollywood-style effects to their videos in just a few clicks.

“By adding Looks, Vimeo continues to provide the tools that help people easily make better videos,” said Vimeo CEO, Kerry Trainor. “Nearly every minute you see on TV or in movies has been visually enhanced.  Everyone wants the same quality as the pros, but it’s out of reach for most people. Our aim is to make these types of high quality visual effects easy and accessible to everyone.”

The Looks engine is powered by Vivoom, the visual enhancing platform built on the same cutting-edge technology that has been used by top TV and film production studios for the past 16 years.

With instant previews, you can view dozens of Looks in seconds, all applied to your own footage, so you can quickly find your favourite.

The Enhancer recommends the optimal set of creative choices based on technical analysis of the user’s video and social data to remove guesswork and make the experience fun and creative.

How it works is simple: Choose one of your videos, try out a few of the 500+ Looks in the library, and adjust the intensity for your perfect look.

“Vivoom is a great partner for Vimeo because they bring innovative technology and deep expertise in creating visual effects of the highest quality,” said Vimeo president Dae Mellencamp. “Theirs is the only Looks solution designed specifically for the unique requirements of video.”

By adding Looks to its video Enhancer toolbox, Vimeo is giving everyone the opportunity to apply high quality, stylistic visual effects to their videos in addition to the licensed music options currently available.

“Vimeo understands that making video look better is a really complex problem.  Users need an easy way to not only significantly improve the visual quality of their video but also add their individual style,” said Vivoom CEO Katherine Hays.

“This partnership allows everyone to do that for the first time.”

Vimeo will provide Looks to its registered users for free for 90 days from its launch date.

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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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