Apps News, , , , , , — March 27, 2013 15:57 — 1 Comment

Video-editing app Givit discovers its mojo

givit, video, editing, apps, social, iphone

Easy steps to editing videos with the Givit iPhone app

New update to iPhone app incorporates social networks and editing tools to appeal to musicians who want to make their own videos

Givit, the free video-editing iPhone app, has completed a major update that will allow users to not only shoot and edit footage on their device – but also share it with friends and across social networks.

Here’s what the app does:

  • Makes it really simple for anyone to create and edit compelling video content right from their iPhone
  • Everything can be done right from the iPhone or iPad within minutes
  • Use unlimited clips, pick the best parts, add special effects, and add our licensed music right from your iPhone or iPad
  • Share privately with family and close friends or post to YouTube, Facebook, and Twitter all with just a few clicks

When the Givit app was launched nine months ago one of its main features was the ability to choose who can view videos shot and shared on iPhone or other iOS devices.

Givit 3.0 also now offers users the opportunity to create a personal profile with a unique Givit handle  and upload content to the Givit Video Stream similar to the new Vine app.

In its review of the update, says: “At the center of the rebuilt app is a highlighting function. You can either select highlights from video already recorded on your phone, or tap a ‘highlight’ button while shooting live video. (If a highlight catches you unexpectedly while recording, no problem: A second button lets you retroactively begin capturing the moment even while you’re in live recording mode.)

“Once recording ends, Givit can stitch those highlights into an edited video, which you can further polish by adding effects (such a slow-motion replay) or by adding music, either from your iTunes library or from Givit’s own small collection of tunes. The fade-out feature also lets you end the video gracefully, if you so choose.”

The update was launched at this year’s SXSW, and the developers, VMIX Media, stress there are still options for private-sharing if you don’t want everyone to see your rough-edits.

“Essentially, the app enables anyone to shoot and mix clips on the move, directly from their iPhone, iPod touch or iPad. And share them with the world …” says, in its review.

One of the uses for the app highlighted by is for singer-songwriters, for example, who could create a mobile video profile within the app, promote their other social profiles and thus engage with more people across more networks.

In the introductory video sent to all new users a Givit spokesperson breathlessly claims it could become “the next MTV”.

“While the app isn’t aimed solely at those in the music fraternity, it’s clear that this is a key demographic for the service, and it certainly lends itself well to bands capturing snippets of rehearsals, live-shows and everything in between, to quickly share with fans. Though it’s worth noting here that this equally works in reverse, with fans able to film things from their perspective, and throw clips together,” say

Of course, if you are a pro, it may not be the app for you, but as a quick and easy app for making better than average videos Givit seem to be on to something.

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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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