Apps iOS 6 iOS 7 iPad News, apps, content, iOS, iPad, iphone, squrl, video — July 11, 2013 13:28 — 0 Comments
Video discovery app Squrl beefs up its content and user experience
Mobile video search and recommendation engine looking at syndicating content through various platforms on its popular IOS app
Squrl, the powerful video search and recommendation engine app has undergone a redesign and update to enhance viewing and browsing experience, private messaging and its recommendation function.
Launched over a year ago, ‘Squrl – Effortless Video’ quickly proved itself as one of the better video discovery apps for fans who like to watch content on iOS platforms.
As well as sharing with friends over social networks Squrl includes tools for customizing your content and a queue for saving videos to watch later.
The updated app, which now works on Apple TV, features a new home screen, clean typography with bigger text and larger icons to display Squrl’s functions, which include creating video playlists and viewing channels that are organised by subject matter.
It’s all about the content, Squrl CEO Mark Gray told cnet.com. That content can range from full-length movies on Netflix to Internet clips on YouTube.
Gray told cnet.com that the app’s design has been simplified to make it easier to navigate, with search and navigate buttons displayed prominently at the top. Users can click on one of the nine categories and Squrl will find videos for them based their selection. The update introduced a new category called Featured, which is a collection of videos hand-picked by Squrl.
Videos on Squrl are streamed from platforms through open APIs so Squrl doesn’t need a contract to show these videos through its app, but cnet.com reports that the company has started officially partnering with some of these companies.
Gray said that Squrl drives subscriptions because it helps users discover content from platforms even if they don’t have an account, but he declined to reveal its user numbers, saying people are using the app an average of five times a week.
Another interesting development for smart moviemakers is that Gray also said that Squrl is working on bringing syndicated content to its app.
He told cnet.com that the company is “having contract talks with several providers inside of Squrl,” but wouldn’t say which companies. This would give Squrl an opportunity to make money off its recommendations.
Apart from YouTube and Netflix, Squrl sources content from providers such as Hulu, TED, Vimeo, AOL, and Blip.tv. It also show-specific channels as well as various news outlets.
The updated app also added private messaging for users to comment on each others videos without broadcasting it to the public.