Apps News, , , , , , , — February 28, 2013 12:29 — 0 Comments

Viddy introduces new cinematic production tools to its updated app

viddy, mobile, video, vine

Social mobile video app beefs up its features and relies less on celebrity content in bid to keep up with rivals such as Vine


Before Vine and Cinegram there was Viddy, the self-proclaimed “original social mobile video company connecting people through mobile video sharing”, according to its press release to launch its new app Viddy 2.0 for iPhone.

While Viddy has always been a decent app for shooting and sharing short video clips, the company relied heavily on celebrities such as Justin Bieber and Britney Spears to attract users, putting it squarely in the novelty app bracket.

But like Vine, perhaps Viddy can be of use to smart moviemakers, for example creating a short promo (15-30 seconds) of your short film and sending it out into the viral world?

The new version of Viddy’s iPhone and iPad app brings a number of significant improvements, such as extended video length from 15 seconds to 30 seconds, and introducing one of rival Vine’s best features: one-tap shooting and editing, making it dead simple to shoot videos with the app.

The app has added 15 new video filters and eight new licensed audio tracks to choose from, so if nothing else there is a lot of fun to be had with Viddy.

Viddy 2.0 has enhanced its news feed, redesigned profile pages and also significantly improved  its Explore section, with curated and trending videos, and added better ability to search hashtags and @ mentions.

“When we think about the future of mobile video, there’s a smaller content pool entertaining a large audience,” Viddy President and co-founder JJ Aguhob says.

In a significant restructure, the company appears to have ditched the celeb angle and laid off a third of its staff in a bid to regain some of the ground lost to the likes of Vine and other social mobile video sharing  apps such as Socialcam, which is also upgrading its app.

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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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