Culture Devices News, content, smartphones, tablets, thinkbox, TV, UK, viewing — August 28, 2013 0:36 — 0 Comments
UK viewers prefer TV to tablets and smartphones
Nearly four hours of programming watched each day by average Briton on traditional set, compared to 90 minutes a month on mobile
The Guardian reports that the typical TV viewer in the UK watches the equivalent of three 30-minute shows a month on iPads, smartphones and laptops.
This compares to the just under four hours of programming that an average Briton watches daily on a traditional set, according to a report published by the television industry marketing body Thinkbox.
Viewing on laptops, mobiles and tablets – via on-demand services such as BBC iPlayer, Sky Go, ITV Player and Channel 4′s 4oD – accounted for just 1.5% of TV viewing in the first half of 2013.
And while there has been an explosion in ownership and usage of tablets and smartphones, viewing growth has been minimal, climbing from just 1.2% in 2012, the Guardian reports.
The figures are surprising because there seems to be a definite shift in the past six months to mobile devices as primary screens for viewing content – but obviously not in the UK.
Most of the viewing on such devices has been for on-demand or catch-up, although there has been “some” live streaming, the study said.
Viewers watched on average about 3 minutes 30 seconds of shows a day on devices other than a television set – just over 90 minutes a month – in the first half of the year says the study, which was compiled from information provided by the UK’s biggest broadcasters.
The study’s authors suggested that growth could actually be limited on non-TV devices, because of the rapid spread, and usage, of on-demand services being provided via traditional TV sets by the likes of Sky, Virgin Media and YouView.
“With the spread of internet-connected TV sets, Thinkbox expects that some on-demand viewing, which currently takes place off the TV set, will move to the TV set as that is currently the screen people prefer to watch TV on,” the report said.