Digital iOS Tablets, — March 14, 2012 18:37 — 0 Comments

ipad 3, multimedia, journalism, apple

The new iPad 3 with its high definition screen: Apple's resolution has improved from 720p to 1080p

Whatever Apple want to call it, the iPad 3 could be a real game-changer for multimedia journalists


Powered by Guardian.co.ukThis article titled “iPad 3 – is it the definitive multimedia journalism tool?” was written by Michael Rosenblum, for guardian.co.uk on Monday 12th March 2012 15.06 UTC

Two nights ago I had the UN’s Melissa Flemming over to dinner. I was talking to her about training and empowering her staff to create their own videos and tell their own stories online. It makes sense for the UN to invest in these kinds of skills. It makes sense for anyone, in fact.

The question I was asking myself though was: what kind of equipment do they need? And from that, what is the optimal equipment package for any multimedia journalist or MMJ?

A multimedia journalist is one who is expected to produce video, stills and text for a website. I hate the term but it is out there.

I was recently working with a major broadcaster in the UK, teaching their staff to be video journalists. They did a great job but one of their video journalists came to visit us in New York with her equipment. She had a backpack on that could have been used for a lunar landing.

“What’s in the backpack”? I said and I listened to the inventory: camera, batteries, charger, cables, laptop, another charger, more cables, digital camera. Well, it certainly is all that you need, but by the time you have all this gear strapped to your back, do you really want to do anything?

Then I saw the iPad 3, or ’the new iPad’ as they’ve decided to call it. Regardless of the name it looks like a real game-changer for field production for the web.

Ian Wagdin, the BBC’s super tech guy at their new digital facility in Manchester also showed me this neat ‘use your fingers to move stuff’ editing software on his iPad. It looked impressive.

I’ve not gotten my hands on an iPad 3 yet (give me a few days) but I have read enough about it to believe that it could well be the Holy Grail of digital journalism. Here are just a few of its features:

• HD video camera

• 1080p video

• Enough memory to shoot 2 hours of video (yet to be confirmed)

• HD stills camera

• iPhoto

• HD video editing software with touchscreen

• Text and word processing

• Instant upload ability from source

• Good graphics package

Looks good, no? One tool does all. I mean, what else do you really need? And it’s all self-contained. Of course, shooting with an iPad may prove to be a bit strange, and something to get used to – I’ll let you know.

Maybe we can replace that giant backpack with just one iPad (in a cool sleeve or something). It could be a real game-changer.

Michael Rosenblum is CEO at Rosenblum TV. See a video showcase form his recent four-day intensive video training bootcamp here – follow him on Twitter @Rosenblumtv

guardian.co.uk © Guardian News & Media Limited 2010

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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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