News, Cosmo for Guys, iPad Head Girl Video, ipads, magazines, New York City, Thinkmodo, viral marketing — August 16, 2011 7:37 — 0 Comments
The making of iPad Head Girl video
As a piece of viral marketing, Cosmo’s iPad Head Girl video has been a runaway success with most major news organisations and websites picking up on the stunt that saw a woman boxed in by four iPads walking around New York City promoting a men’s magazine.
The creative agency behind iPad Head Girl Thinkmodo has released a making of video showing how the iPad cranium was created to promote the new
We appreciate iPad Girl not because it promotes a men’s magazine, but for its use of mobile technology and video cameras to show us something new. This is no static billboard or a cliched TV box; a new medium demands a new way of advertising and iPad Girl nails it in four.