News, , , , , — July 17, 2013 12:52 — 0 Comments

Jobs film trailer first ever to premiere on Instagram video

jOBs, Ashton Kutcher, biopic, sundance

Ashton Kutcher as the Apple mastermind Steve Jobs, the biopic is the first film to use Instagram for a trailer

Video trailer for Jobs biopic debuts on Instagram, along with first feature ‘movie’  using eight, 15-second clips


Fittingly, for the life story of a tech pioneer, Jobs, the Ashton Kutcher-starring biopic of Apple co-founder Steve Jobs is the first ever film to roll out a 15-second teaser trailer on the picture-oriented social networking app Instagram.

Due to be released next month, Jobs received its premiere at the Sundance Film Festival earlier this year and nothing much has been heard of it since – until now.

In what could be a stroke of marketing genius, the mini-trailer (below), lasts just a quarter of a minute and is in fact a truncated version of the full-length trailer, but is a perfect platform for promoting the film across millions of smartphones and tablets.

Facebook, which owns Instagram, introduced 15-second video recording for the app as a response to rival Twitter’s Vine service, which allows videos of up to six seconds.

“There may only be a nine-second difference, but those few extra moments are starting to make movie magic,” reports the LA Times.

The paper also reports that comedians David Koechner and Harland Williams are already making movies with the Instagram tool.

The pair used eight different Instagram video clips to put together what they claim is the first Instagram movie called Steady and Shakes, a buddy-cop film shot using an iPhone.

“We did it just because it was such a funny medium to work in,” Williams told the LA Times. “It creates its own kind of comedic energy.”

The 120-second flick, which can be seen on Koechner’s Instagram page, took a team of nine people and eight hours to make.

The actor told the paper that using Instagram video was “unforgiving” because it doesn’t allow for any editing. If a user shoots a video that has an issue, they must either start over completely or keep the mistake.

Asked if he expects others in the industry to follow his and Koechner’s lead and make Instagram movies of their own, Williams told the LA Times: “They can try, but let’s be honest, no one can get too close to this heat.”

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About the author

Tony Myers has written 865 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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