Digital News Vimeo, films, pay-to-view, smartphones, tablets, video, vimeo, youtube — November 21, 2012 17:51 — 0 Comments
Pay-to-view movies now on Vimeo
Video-sharing website rolls out beta version of new service for content creators to sell their films directly to a worldwide audience
Vimeo has announced its first slate of movies for the beta phase of its pay-to-view service, which will allow creators to sell their films directly to their audiences worldwide with control over pricing, viewing periods, release geography and bonus content features.
Viewers that buy access to pay-to-view movies will find them automatically downloaded to their “Watch Later” list so they can access the films immediately on any device — including smartphones, tablets, popular connected TVs with Vimeo’s apps and many others.
The pay-to-view service is one of two different monetization options that Vimeo announced for video creators in September. Tip Jar, already available, empowers video creators to crowdsource revenue directly from their viewers for completed works.
The video-sharing website, which has 85 million monthly viewers, will also offer content producers regional restrictions as well as flexible pricing. Consumers are able to watch the films on PCs, iPads, mobile phones and a number of connected devices, including Apple TV, Boxee and Roku.
“Our goal is to provide an open and flexible platform that allows all creators and content owners to earn revenue directly from their audiences,” said Vimeo CEO, Kerry Trainor. “We’re really excited to offer this selection of high quality movies in our preview, and we look forward to working with creators worldwide whose stories have a clear home on Vimeo.”
Vimeo will release the open pay-to-view service to all Vimeo PRO members early next year.
For now, the limited slate of six paid-streaming titles includes We Are Legion: The Story of Hacktivists as well as the LCD Soundsystem concert movie Shut Up and Play the Hits and are designed as a showcase of the type of content on offer, not only for viewers but also creator-makers.
YouTube has been offering a similar service for a couple of years to select partners, and as tablets and mobile phones take over as the dominant screens to watch movies, it was only a matter of time before Vimeo followed suit.