Business News Nokia, — April 12, 2012 1:33 — 0 Comments

The launch of the Nokia Lumia 800. Sales have been sluggish in Europe

Finnish firm predicts €126m first half loss, blaming software problems and stiff smartphone competition in India and China

Powered by article titled “Nokia shares slump 14% following profit warning” was written by Charles Arthur, technology editor, for The Guardian on Wednesday 11th April 2012 19.55 UTC

Shares in Nokia plunged by 14% on Wednesday after it warned it expects to lose money for the first six months of this year, blaming strong competition for smartphone sales, “particularly in India, the Middle East, Africa and China”, among other factors.

The once dominant Finnish mobile phone maker said in a statement that its mobile revenues will be about €4.2bn, a 40% year-on-yearfall, which would translate to a loss of €126m (£104m). It would be the sixth quarter in a row in which Nokia’s mobile operating profit has declined. The company expects no improvement in the second quarter. Full first-quarterresults will be announced on 19 April.

Nokia’s chief executive, Stephen Elop, said in February 2011 that its ageing Symbian smartphone software was a ”burning platform” and that the firm needed to join the ”war of ecosystems” being waged by Apple and Google with their own smartphone software, instead of a ”battle of handsets”. To do that, Nokia needed to adopt Microsoft’s software. But so far there has been little sign of consumers or businesses moving with it.

Sales of Nokia’s newtop-endLumia smartphones, which run the newer Windows Phone software, have been sluggish. More than 2m were sold in the first quarter, to add to around 1m in the previous three months. But the Lumia’s average selling prices (ASPs) to mobile networks was €220 (£189). Across its entire smartphone range, the ASP was €140.

By contrast, Apple’s iPhone average was $650, which has allowed the US firm to capture a substantial share of the profits in the handset market.

Nokia once dominated the smartphone market, defining it in the early part of the century. But the rise first of Apple and more recently of cheap handsets running Google’s free Android software has devastated the Finnish firm’s profits and sales, cutting its share of the smartphone market from about 40% a few years ago to less than 10% in the first quarter of this year.

Nokia’s latest profit warning comes as the smartphone market is becoming increasingly polarised, even as it grows in importance.

Apple and the South Korean firm Samsung dominate the top end. The two accounted for almost half of the 149m worldwide smartphone sales in the last quarter of 2011. At the low end, Chinese handset makers such as ZTE and Huawei, using Android software, threaten to undercut many established brands, including HTC, Motorola, BlackBerry maker Research In Motion and Nokia.

The warning also comes after Nokia last week renewed its assault on the US smartphone market – where half of users have yet to shift from olderso-called”feature” phones – with the Lumia 900 handset. But even that was hobbled after Nokia admitted that a software bug means its new smartphone drops data connections to the AT&T network on which it is being sold exclusively.

Nokia is offering a $100 credit to anyone who has bought one of the phones and expects to have a software update to fix the problem next week. “It’s like they stalled their engine when everybody is looking at them at the start of the race,” said Carolina Milanesi, an analyst at Gartner.

Elop, who ditched Nokia’s own Symbian smartphone platform after being hired from Microsoft in 2010, described the results outlook as ”disappointing”. He added: “We are increasing the clock speed of the company.”

Pete Cunningham, an analyst at Canalys, said: “The main problem is that appetite for Symbian handsets has evaporated, and it can’t ramp up Windows Phone volumes quick enough.”

Milanesi said: “Nokia is feeling pressure in the mobile phones market as cheap Android products are hitting the streets in markets such as India and China.”

Ben Wood, of CCS Insight, said: “Nokia’s challenges have been exacerbated by rampant competition – notably Apple and Samsung, who are extracting a disproportionate amount of margin from the industry at present.”

Though the world’s biggest volume maker of handsets, Nokia lost the top spot in the smartphone market to Apple and others last year, owing in part to its weak performance in the US where its smartphone market share fell to less than a 1%.

Nokia’s shares had dropped more than 50% since it announced the move to Microsoft in February 2011. By the end of Wednesday, Nokia was valued at €16.2bn.

Nokia timeline

Oct-Dec 2009 Nokia sells 126.9m phones worldwide, a record. First phones running Google’s Android software unveiled.

April-June 2010 10m Android phones are sold – 17% of the market. Nokia’s Symbian has 41%.

August 2010 Under pressure, Olli-Pekka Kallasvuo quits as chief executive, to be replaced by Stephen Elop, formerly head of Microsoft’s Business division.

Oct-Dec 2010 Nokia sells 123.7m phones, just below its record. Android has 31% of smartphone sales – against Symbian’s 32%. Apple has 16% of the market.

February 2011 Elop tells Nokia staff the Symbian software is a ”burning platform” and Nokia must abandon it. Announces a tie-up with Microsoft. In future, Windows Phone will be Nokia’s weapon against Google and Apple.

October 2011 Nokia Lumia phones go on sale in Europe.

Oct-Dec 2011 About 1m Lumia 800 phones are sold. Apple sells that many iPhone 4S phones in a day after its release and 35m in the quarter – more than Nokia has ever managed. Samsung passes Nokia for sales.

April 2012 Nokia says it has sold only 83m phones in the quarter, a fall of 24% on 2011. Of those, 2m are Lumias. It will make a loss for the first six months of the year, the sixth quarter in a row that mobile profits have fallen. Stock falls 14%, having fallen 50% in the past year. © Guardian News & Media Limited 2010

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Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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