Devices News Nokia, apple, Lumia 920, Mobile phones, Nokia, Nokia N8, samsung, smartphone, Windows — September 11, 2012 10:27 — 3 Comments
Naughty Nokia caught misleading public over new Lumia 920 camera
We like Nokia, a lot, especially the Nokia N8 model with its awesome 12MP camera that put the iPhone in the shade.
But the new Lumia 920, announced last week, came as a disappointment because while featuring the new Windows operating system, its PureView camera is only 8mp, and that represents a step back, in our view.
To make matters worse, Nokia has been caught out doctoring a promotional video it said was shot on the Lumia 920. A video posted by Nokia on YouTube and on its official blog was meant to show off the smooth effect of Nokia’s new PureView technology on their new Lumia phone. Except it wasn’t shot on the smartphone but on a different camera, the Wall Street Journal reports.
It appears that sharp-eyed bloggers caught out the Finnish company for not having disclosed that the images weren’t captured by a Lumia.
“Nokia recently apologised when it became clear that a video, which had been produced to demonstrate the benefits of optical image stabilization, failed to make clear that it was a simulation only and not shot using the new PureView camera on the Nokia Lumia 920. This video was produced when the Nokia Lumia 920 was in preproduction,” the company said. “While there was no intention to mislead, the failure to add a disclaimer to the video was obviously a mistake, and we apologize for the misunderstanding it did cause.”
The WSJ reports that Nokia used a hand-held video camera and lighting rig rather than the Lumia to create the material in question. Then it used that material as evidence that the technology in its new phones, set to go on sale this year, was superior to competitors’ technology already on the market.
Naughty Nokia, but the deception has dealt a further blow to the company’s credibility at a time when it is looking to recapture its once dominant position in the mobile phone market.
Nokia launched its new smartphones, which use Microsoft Windows 8 operating system, last week in New York. Samsung launched its own Windows 8 phone last month and Apple is expected to introduce its next iPhone tomorrow (Wednesday 12).
The company has also admitted that other pieces of the marketing material, such as still photography, were also simulated. On top of the fact that Nokia did not reveal a pricing policy or the availability for its new smartphones, the launch, at best, smacked of a rushed job to try and beat Apple’s announcement – a move that has spectacularly backfired.