Culture Mobile Film Festivals New Media News, , , , — August 30, 2013 10:41 — 0 Comments

Mobile filmmaking eBook from MINA adds kudos to genre

mina 2013, mobile, video, festival

Max Schleser curator of MINA’s 2012 screening and author of the eBook

Academic ‘tome’ from the Mobile Innovation Network Aotearoa includes showreel of 2012 screening festival along with a guide to the industry


The Mobile Innovation Network Aotearoa (MINA) has published a very useful eBook as a follow up to its 2012 International Mobile Innovation Screening festival held last year in Auckland, New Zealand.

MINA is an international network that promotes cultural and research activities regarding mobile media and has close ties with The iPhone Film Festival and The Mobil Film Festival in Los Angeles.

The MINA eBook is a useful reference document for all those interested in mobile filmmaking as it presents a comprehensive picture of where this exciting genre is now – and more importantly, where it is going.

In his introduction, Dr Max Schleser, director of digital media at New Zealand’s Massey University and curator of the 2012 screening, writes: “The current mediascape can be described as a dynamic ecosytem that has seen the emergence of new media aesthetics and formats such as iPhoneography and mobile-mentary (mobile documentary) filmmaking.

“Mobile phones have evolved rapidly from a communication device to a creative and educational tool and enable us to see the world from new viewpoints and angles.”

Although the text can be a little dry and academic in tone, don’t let it put you off as it also gives insightful descriptions of the 22 films from the 2012 screening that are also featured in a special showreel embedded in the book. For $11.99 the MINA eBook represents good value for money.

What also makes this eBook interesting is the fact that it is the first serious study of mobile filmmaking from an academic institution and is therefore an endorsement of the genre that Schleser quite rightly states is “transcending the realm of established disciplines and transforming the contemporary mediascape.”

Running alongside the mobile screening programme was a 2nd International Mobile Creativity and Mobile Innovation Symposium that provided a platform for filmmakers, artists, designers, researchers ‘pr-d-users’ (content collaborators)  and industry professionals from all over the world to debate the prospect of wireless, mobile phone and ‘ubiquitous’ technologies in art and design and the creative industries.

Schleser informs me that plans are underway for the third International Mobile Innovation Screening later this year, which along with this valuable eBook, is a strong enough testament that MINA is serious about the emerging possibilities of mobile media and its continuing support to mobile filmmakers could be crucial in the future.

• For more information got to mina.pro. and to buy this highly recommended eBook follow this link to iTunes

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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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