Apple iOS News, , , , , — January 31, 2012 21:45 — 0 Comments

Macworld|iWorld 2012 completes post-Apple transition to ‘iFan event’

iFanEvent at Macworld | iWorld 2012

• This article is from the website ars technica and is a great wrap on this year’s Macworld | iWorld event held recently in San Francisco

For 2012, the long-livedMacworld Expo changed its branding to ”Macworld|iWorld” and began billing the conference as the ”ultimate iFan event.” The annual show, which has been running continuously for the last 27 years, has had a bit of a rocky transition since Apple announced in 2009 that it would no longer attend. Though the show no longer features Apple keynote presentations and some of the larger vendors like Microsoft and Adobe haven’t had a significant show floor presence for a few years now, the event still somehow manages to get consumers lined up around the block to see new products or apps, talk to product managers and developers in person, or attend a series of events that cater to Apple fans of all stripes.

Read the article in full here.


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Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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