Apple News, , , , , — January 25, 2012 23:13 — 0 Comments

Macworld | iWorld 2012: it’s all about the apps

Macworld | iWorld 2012

Macworld is a fan-basedfestival for lovers of Apple products

The world’s biggest Apple convention, IDG’s Macworld, starts tomorrow Thursday (26) at the Moscone Center in San Francisco, only this year it has been renamed and is officially called Macworld | iWorld 2012.

A crowd of 24,000, up from 22,000 last year,  is expected and downtown hotels, restaurants and streets were already bustling earlier in the week, which also coincided with the beginning of the 15-day Lunar New Year celebration.

Don’t expect a formal tribute to the late Apple CEO Steve Jobs at the show, a spokesperson said, adding that they wouldn’t prevent tributes. Rather, this year’s show will focus on the apps – on what Apple customers are able to do with their computers, smartphones and tablets. The floor for iOS apps is greatly expanded this year, according to organisers.

Interestingly, the show is decidedly un-corporate this year. According to the calendar, it will close on Saturday with a community drum circle. IDG is positing this year’s gathering as more of a ’world fair’ than a convention. It will include, among the demos and announcements, a film festival, concerts and a silent disco, where goers can dance to their own tunes with headphones.

Appmakers from all over the world are converging on the city, one of whom is Uwe Mauer, CEO of ArtRage. He’s arrived  from Germany for the event. He checked into his five-star penthouse media suite, preparing to showcase his firm’s eponymous painting app (see video clip below), now available in iPhone and iPad versions.

Tickets to the show start at $25 if purchased in advance. They’ll cost nearly double that when the show opens tomorrow.

This year, the event will also offer a so-called $100 advance iFan pass, which will buy access to some 75 Apple-centric tech seminars, music and art shows. There will be a lot to see, from the looks of it.

We’ll be hitting the show hard and live blogging from some events. For more details head to the MacWorld|iWorld site. Or maybe you just want to know when the iPhone Film Festival is or when Modest Mouse will play? Whatever you want from this year’s event, have fun — and see you down there!

There is also excellent coverage provided by @anewdomain.

• aNewDomain’s Macworld|iWorld team  is led by senior editor on the Apple beat, David W Martin. The ground team includes reporters, photographers, videographers, columnists and editors Gina Smith, John C. Dvorak, Josh Windisch, Rebekah Austin, Mike Rothman, Mac McCarthy and Julie Blaustein.

Thanks to Gina Smith and  aNewDomain for use of information included in this article.


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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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