iOS News, , , , , , , — January 27, 2012 18:51 — 0 Comments

Macworld | iWorld 2012: iFanEvent takes it to another level with iPhone films showcase

 iFanEvent at Macworld | iWorld 2012

The iFanEvent at Macworld | iWorld 2012 is focussing on the creative uses of iOS devices

This year’s Macworld expo is all about iOS devices and great storytelling and music inspired by Apple technology

The Sundance Film Festival maybe taking place up the road in Utah, but here in California Apple geeks are enjoying their own ‘mini’ film festivals.

This year’s Macworld | iWorld 2012 expo at the Moscone Center in San Francisco is no longer a platform for Apple to launch its latest products, instead it is now a platform for music and film with the iFanEvent.

The music experience and film event featured this year are intended to explore the “dynamic culture experience” taking place on iOS devices. And there is certainly a lot going on.

As well as last night’s (Thursday) exclusive premiere of Olive, the first feature film to be shot on a smartphone (a Nokia N8), there are not one, but two iPhone Film Festivals taking place at Macworld | iWorld 2012.

Ruben Kazantsev, founder of the iPhone Film Festival (IFF) is in town tonight (Friday) to host a reception at the Moscone Center followed by screenings and talks from IFF winners, which will include premieres of new work.

The Original iPhone Film Festival (OIFF) also chose Macworld Live on Thursday afternoon to announce the winner of its first awards.

Festival founders Matt Dessner and Corey Rogers say they will be opening submissions again in spring, and Dessner told the packed crowd of the exciting ecosystem that’s evolved around smart moviemaking, describing the iPhone as a “film studio in our pockets”.

The overall winner of the first OIFF was Nancy Lee, a music video (see below) directed by Alen Petkovic for the Los Angeles-basedbandVintage Trouble.


Winners in other categories announced from the Moscone West stage were:

  • Fiction: The Latter, directed by Micah Moss
  • Non-fiction: Kalapukan (Mudplace),  directed by Michael Guhil
  • Brand film: Veuve Cliquot – Wish You Were Here, directed by Melissa Martens

Check out their films at the OIFF winners’ circle showcase

On the music side there has been plenty of live performances, talks and showcases from musicians and producers who have adopted Apple technology into their work.

A definite must is an interview with Atomic Tom, a four-man rock band from Brooklyn, New York followed by a live performance. Atomic Tom gained popularity after performing their single Take Me Out on four iPhones on the New York City subway.

Macworld | iWorld 2012 is also showcasing some fabulous digital artworks, from an exhibition on the second floor of South Park-inspiredartto iPad sketch stations and an exhibition by featured artist Bert Monroy.

• The event continues today and right through Saturday, check the Macworld | iWorld 2012 website for further updates and ticket prices


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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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