News, , , — January 5, 2012 11:35 — 2 Comments

Let’s talk ‘superphones’

Smartphones? They are so last year. 2012 is going to be the year of the ‘superphone’, with Microsoft and Sony Ericsson developing new models to challenge Apple’s mighty iPhone.

Sony Ericsson is reportedly developing a 13-megapixel camera ‘superphone’ under its popular Xperia brand.

But let’s start with Microsoft, who are still playing catch-upwiththe big boys when it comes to mobile devices. Its recent strategy saw Microsoft hitch up with the likes of Nokia and Samsung to run its Windows phone software, with varying results. The Nokia Lumia 800, anyone?

Moneymen Forbes got their hands on a ‘leaked’ roadmap of Microsoft’s 2012 strategy that suggests it will release Tango, the next evolution in the Windows Phone platform this spring, which willenablelow-end handsets to use the mobile OS.

Microsoft's monstrous six-story mock-up of the Windows Phone 7

To promote its Windows Phone 7 last year, Microsoft constructed a monstrous six-story mock-up a few feet away from Macy’s store in NYC

In the fourth quarter, say Forbes, Microsoft will apparently release Apollo, a more significant upgrade, which WMPoweruser, a Windows Phone tech site, speculates could be a Windows Phone 8.

To compete with Apple, and Google for that matter, Microsoft needs to get its act together big time if it wants to sell us a ‘superphone’.

Not only does it need a better selection of handsets, how about a decent app store and captivating marketing campaign? Plonking a giant Windows phone in the middle of New York City won’t do, as Apple will tell you, size isn’t everything.

The rumor surrounding Sony Xperia’s new phone originated when Bluetooth Special Interest Group (SIG) published an End Product Detail on the upcoming Xperia model, which was picked up on by several websites including GizmoWatch.

SIG highlights spec for the phone, codenamed LT28at, including a 13MP BSI camera, HD 720p front camera and 720p video playback display. The new Xperia phone could even be launched at next week’s all-importantConsumer Electronics Show (CES 2012) in Las Vegas.

Other tasty bits of spec mentioned in the leak suggest a 4.55-inch Reality Display with a 720p resolution, 13-megapixel BSI camera with LED flash, HD front camera, 4G LTE connectivity and others. In the US it will be available through AT&T but as yet it is not clear on which version of Android it will run on. It may well be the new Android 4.0 Ice Cream Sandwich.

Sony Ericsson has an excellent reputation when it comes to phone cameras

If the speculations are true, say GizmoWatch, the Sony Ericsson Xperia LT28at will not only be a groundbreaking Android smartphone, but the first phone to get a camera beyond the 8-megapixel sensor, although we at smartmoviemaking.com are not sure if Nokia have a 12-mp camera in production as Nokia’s marketing strategy is all over the place at present.

There are many phones already on the market, of course, like the iPhone 4S, Nokia Lumia 800 and Droid RAZR with 8-megapixel cameras. But with its reputation for top-notchcameras, Sony Ericsson will be the first company to bring a phone with the capability of a typical digital camera.

Can we call this a ‘superphone’? If it lives up to the hype it may just earn that right.

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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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