iPhone Film festival, , , , , , , , , — June 24, 2011 10:15 — 0 Comments

Film festival with an ‘i’ on the future builds on early success

Ruben Kazantsev and Renata Rinyu

Ruben Kazantsev and Renata Rinyu, founders of the iPhone Film Festival. Photo: Jett Loe /The Film Talk

On June 24 2010 Apple’s game-changing iPhone 4 was unleashed onto the world. It didn’t take long for some very smart individuals to realize that as well as being one of the coolest mobile devices on the planet; the new cameraphone was perfect for producing video content.

Majek Pictures’ Apple of My Eye was the first film to be credited as being filmed and edited entirely on the iPhone 4, and many other aspiring moviemakers followed their lead.

And so was born a new way of making films: instantaneous; no need for lots of expensive equipment, sometimes no need for a script; all that is required is a good eye and an idea and when you’re done filming edit on an app and upload the content to video sharing sites such as Vimeo and YouTube.

Fast forward to August and Los Angeles where local indie film producer Ruben Kazantsev is taking one of his cigar walks around Beverly Hills and playing with his new iPhone 4 close to where his friend runs the Beverly Hills Film Festival.

He sees the venue for the film festival looks at his iPhone and comes up with the inspiring idea of creating an iPhone Film Festival.

It is an event that takes place exclusively online and is not bound by rules and conventions of traditional festivals. The only requirement is footage shot on an iPhone.

With the help of his partner, Renáta Rinyu, Kazantsev wasted no time in registering the domain, approaching sponsors and putting the word out. Interest was instant and entries started to flood in.

“When we started it, we thought maybe we would get 20 or 30 entries, so far we have had over 300 submissions,” said Kazantsev.

With top-notch sponsors on board and the site regularly attracting over 1,000 hits a day, the iPhone Film Festival has been a resounding success.

The first festival was held in April 2011, with another planned for October 2011 and a third in early 2012.

And, just as with ‘real’ festivals, the online iPhone Film Festival has proved a great way for artists to gain valuable exposure for their films, as demonstrated by Majek Pictures, who scooped top prize for the Goldilocks webseries, and are now in the running for an Emmy nomination.

The iPhone Film Festival offers prizes in the following categories: Best Film, Best Music Video and Best Cinematography.

“The criteria for entering is pretty simple,” says Kazantsev, “keep it fun, use an iPhone, iPad, and whatever else — lighting equipment etc, do whatever you want and if it’s good enough we’ll include it in the festival.”

Kazantsev also said that the response from sponsors, including Action Life Media and Vid-Atlantic, has been overwhelming and many are keen to stay on board, which will help the festival grow.

With other mobile manufacturers catching up with Apple, the festival may open to include all smartphones in the future, but for now it is the iPhone leading the way.

The iPhone Film Festival provides a fitting platform and valuable exposure for smart moviemakers from all over the world that don’t have access to the resources that major film companies have to create a film: they are creating the future instead.

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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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