Digital iOS News Tablets, Berg Studio, Bonnier and Mag+, cinema, film-making, iOS devices, New iPad, Swiping through Cinema app — April 19, 2012 16:20 — 2 Comments
iPad ushers in a brave new world for films
It’s only been out a few weeks but already the new iPad has the potential to turn cinema, well, upside down — if an exciting demo produced by Berg Studio in London is anything to go by.
In other words after silent films in 1920s, through to the present day ‘talkies’ — are we now looking at ’feelies’ for a new cinematic experience?
“Not only can you now hold full 1020p HD in your hands, but you can manipulate that video experience with your hands as well. This is just in the demonstration phase now, but it won’t be long before video makers make good on Apple’s ‘touch and feel’ promise for this device,” says Anthony Wing Kosner, tech contributor for Forbes magazine.
Kosner is even going as far as calling the latest development “personal cinema”, and he puts it down to the new iPad’s combination of
As you can see in the demo above, the user is able to move a watch, a vintage Rolex in this case, around as the focal plane shifts and in the other example a glass jar full of thread bobbins rotates across the screen’s surface.
“In both cases there are powerful visual/tactile illusions at play that go way beyond the usual 360 degree zeotroping we’ve gotten used to in product demos,” says Kosner.
Berg’s Creative Director, Timo Arnall, told Co.Design they used the Lytro light field camera to create the ‘tap to focus’ feature. “The lovely thing here is that we can see all of the analogue, optical qualities such as the subtle shifts in perspective as the lens elements move, and the blooming, reflection and chromatic abberations that change under our fingertips,” he says.
“Having this optical, cinematic language under the fine control of our fingertips feels new, it’s a lovely, playful, explorative interaction.”
But how is this interaction achieved on the new iPad 3?
“Each of the scenes in the Swiping through Cinema app are made up of hundreds (and in some cases thousands) of individual images, each extracted from a piece of
“It is the
“During our time developing Mag+, we learnt a great deal about using images on tablets. With the
“With that code in place, we moved onto establishing a workflow which would allow us to shoot footage and be able to preview it within the app in a matter of minutes. We also consciously avoided filling the screen with user interface elements, which means that the only interaction is direct manipulation of what you see
“With the Retina display on the
Kosner for one is quick to see the potential of the app for
Are we entering a new era for cinema? After all 3D looks a tired format, should studios, and
“Just as the “talkies” replaced silent pictures, high performance tablets like the new iPad will enable a new kind of intimate cinema experience – named after Aldous Huxley’s fictional entertainment device in Brave New World and its namesake indie band – “the feelies,” says Kosner.