News, , , , , , , , , — September 22, 2011 11:57 — 0 Comments

How to make money from video blogging

Vinyl Geek goes grunge with a rewind of Nirvana's classic Nevermind. Watch the episode below

The endgame for any moviemaker is to get their film seen by an audience and indie film-makers who don’t have access to the resources of major production companies need to improvise, both with the making and then distribution of their films.

Thanks to video hosting sites such as YouTube and Vimeo, moviemakers can find an audience – and commercially savvy videobloggers are making a living from the fruits of their labours.

A recent article by the BBC claims that videobloggers — those producing unique content, many from their own bedrooms — are raking in hundreds of thousands of dollars a year.

Web series, animation, style tips and anything to do with popular culture can find a home on sites such as YouTube, Daily Motion and Blip.tv and take a share of profits from advertising.

YouTube, reports the BBC, has distributed millions of dollars in advertising revenue to its 20,000 most popular amateur producers since 2007.

“We share millions of dollars with our partners every year,” said Tom Sly, the site’s head of strategic partner development.

The amount advertisers pay varies with the popularity and quality of the videos, with creators receiving as much as $20 (£12.70) per thousand views.

The Annoying Orange comedy is on Blip.tv

YouTube has confirmed that partners making over $1,000 (£600) per month from advertising revenue went up 300% last year.

And if you make a killer web show or series on Blip.tv, then you could make a staggering $1m in ad revenue.

“There are certain class of people, and it’s not that they are rejecting TV, they never even thought to be like TV in the first place,” he said. “And because of that they are doing new and different things and that’s how they end up making money, ” said Eric Mortensen, senior director of programming.

See the ’Vinyl Geek’ on Blip.tv as a great example of video blogging:

In addition to advert revenue sharing, some video creators make as much as $150,000 a year by cutting sponsorship deals with major companies, former YouTube executive George Strompolos told the BBC. He is founder of Fullscreen, a start-up that aims to facilitate connections between corporate sponsors and video creators.

Alan Lastufka, author of YouTube: An Insider’s Guide to Climbing the Charts, said: “The money may not always be headline-worthy, but it’s enough to quit your day job, stay in the basement on your computer and spend your time connecting with fans.”

Online video creators, like smart moviemakers, work without the need for teams of agents, managers, markets and developers, so overheads are practically non existent.  We don’t even need a camera, because we have our smartphones.

As the online video advertising and merchandising infrastructures become more sophisticated, analysts say more and more people are likely to strike out on their own in web video, the BBC reports.

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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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