News, , , , , , , , , — October 3, 2011 11:36 — 0 Comments

Apple’s iPhone event: is new CEO Tim Cook ready to ‘take 5′?

Apple's Cupertino campus is still not giving much away ahead of Tuesday's media event

● We will be reporting on events from the  Apple’s press conference throughout Tuesday 4 October with live updates so please bookmark us or follow us on twitter @smartmoviemaker

The ‘Let’s Talk iPhone’ banner has gone up outside Apple’s auditorium at its Cupertino base in preparation for the 4 October media event, when it is expected the iPhone 5 will be launched.

In a change of tradition Apple is holding the press conference in Silicon Valley and not San Francisco. The other big change of course is Steve Jobs will not be holding court after ceding the chief executive’s role to Tim Cook earlier this year.

Apple chief executive Tim Cook

Apple chief executive Tim Cook

The Apple co-founder, a pancreatic cancer survivor who stepped down in August after his third medical leave, is however, expected to make an appearance at the event, although Apple watchers are saying a no-show will not be a major disappointment.

Although a highly regarded executive, Cook is not known for pitching products, and Apple product launches are the most closely watched events on the technology calendar.

“Most interesting is whether new CEO Tim Cook will lead the keynote and whether … Steve Jobs will participate,” Sterne Agee analyst Shaw Wu told Reuters.

“Tim is perceived as an operations and supply chain guru and that he certainly is, but we believe it is too early to write him off as not a visionary and showman like Steve Jobs.”

What to expect from the event itself?

Still nothing official but rumours are flying off the ‘net thick and fast as a result of placeholder text and picture boxes being put up on mobile phone carriers’ websites in the US announcing an iPhone 5.

These screenshots do not show images of either device, but offer a look at the possible specs for Apple’s new iPhone.

From details we have it looks almost certain that the iPhone 5 will include a larger 4″ display, up from 3.5″ on the current iPhone 4.

And of particular interest to those of us using our iPhone to shoot film there is an 8MP camera listed, which is an improvement over the current 5MP iPhone 4 camera.

There is also 4G data speeds listed for when your area or country gets up to speed.

Website MacRumours also has a breakdown of Tuesday’s possible iPhone releases:

● iPhone 4 (N90A)
- The iPhone 4 but with reduced storage capacity (8GB)
- Otherwise identical to iPhone 4
- Will replace the iPhone 3GS which presently sells for $49 with contract.

● iPhone 4S (N94)
- iPhone 4 case design (3.5″ Screen), but improved internals
- CDMA and GSM in one phone, “World Phone”
- HSPA+ (at least 14.4mbps)
- A5 Processor
- SGX 543MP2 GPU (Same as iPad 2)
- Assistant Voice Recognition

● iPhone 5 (N??)
- Tapered case design (mockup)
- ~4″ Screen
- Presumably same specs as iPhone 4S (see above)

The source of much of the confusion is the natural use of the term “iPhone 5″ to simply refer to the next-generation iPhone that Apple will be launching on 4 October, the says the website.

So, the pressure is on Tim Cook for his Silicon Valley debut and his performance will be scrutinized by Wall Street and the technology industry.

“Investors would like to see Steve Jobs to confirm that he is still involved, but we have dealt with the fact that he’s not going to be as involved,” said Channing Smith, co-manager of the Capital Advisors Growth Fund, which owns Apple. “We’d love to see an appearance but it’s not critical.”

● Related: The new iPhone 5: expect a better screen and camera

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About the author

Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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