Apple Devices Google iOS iPad iPad mini News Samsung, , , , , — October 23, 2012 16:59 — 0 Comments

Apple to stream mini iPad launch live on its website

ipad mini, apple, event, tablet, san jose

The California Theatre in San Jose prepares for the special Apple Event, which is widely predicted to be the launch of a new iPad mini tablet

Apple‘s expected launch on today (Tuesday) of an “iPad mini” – which some think could also be called the iPad Play, iPad Air, or iPad U – will find an eager market for those seeking smaller, cheaper tablets, currently staked out by Amazon and Google.

The event, which is being streamed live via apple.com, is the Cupertino company’s biggest product launch since the debut of the 10-inch iPad two years ago. Market and supply chain data suggest it will have a 7.85in screen, giving it roughly half the screen size of an iPad.

A smaller tablet would mark the first device to be added to Apple’s compact portfolio under its chief executive, Tim Cook, who took over from co-founder Steve Jobs just before Jobs’s death, the Guardian reports.

“Apple sensed early that they had a real winner with the iPad and that has proven to be correct,” said Lars Albright, co-founder of mobile advertising startup SessionM and a former Apple advertising executive.

“They have a large market share, and to protect that market share they have got to be innovative,” he said.

Apple is expected to unveil the device, along with updates to its desktop and laptop computer lines, at an event at  the California Theatre in San Jose (10am PT, 1pm ET and 6pm BST).

The company has updated its website with a new page, allowing users to watch events unfold directly, thenextweb.com reports.

 

 

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Tony Myers has written 866 articles for Smart Movie Making

Fooling around with the iPhone since 2010. Taking it to the next web by writing about new media, new technology, new wave cinema and the digital revolution.

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