Apple Devices Google iOS iPad iPad mini News Samsung, apple, Google, ipad mini, kindle, Tablet computers — October 23, 2012 16:59 — 0 Comments
Apple to stream mini iPad launch live on its website
Apple‘s expected launch on today (Tuesday) of an “iPad mini” – which some think could also be called the iPad Play, iPad Air, or iPad U – will find an eager market for those seeking smaller, cheaper tablets, currently staked out by Amazon and Google.
The event, which is being streamed live via apple.com, is the Cupertino company’s biggest product launch since the debut of the 10-inch iPad two years ago. Market and supply chain data suggest it will have a 7.85in screen, giving it roughly half the screen size of an iPad.
A smaller tablet would mark the first device to be added to Apple’s compact portfolio under its chief executive, Tim Cook, who took over from co-founder Steve Jobs just before Jobs’s death, the Guardian reports.
“Apple sensed early that they had a real winner with the iPad and that has proven to be correct,” said Lars Albright, co-founder of mobile advertising startup SessionM and a former Apple advertising executive.
“They have a large market share, and to protect that market share they have got to be innovative,” he said.
Apple is expected to unveil the device, along with updates to its desktop and laptop computer lines, at an event at the California Theatre in San Jose (10am PT, 1pm ET and 6pm BST).