News, advertising, Art and design, Augmented Reality, digital art, Layar Vision, QR codes, Shadow Cities, smart moviemaking, smartphones, video games, Yiying Lu — September 6, 2011 15:34 — 1 Comment
An introduction to Augmented Reality
Augmented reality (AR) has been a feature of the smartphones since the iPhone 3G days and the launch of the Nokia N97. As the technology improves, along with user experience, AR could be the next big thing for
AR, as defined by Wikipedia, is ‘a term for a live direct or indirect view of a physical
To give her work a unique edge Lu produced a new collection of fashion illustrations that integrated QR codes (Quick Response code designed to be read by smartphones) and the new Layar Vision app to the designs so that when scanned with the iPhone reader the user is pointed to a website to download digital versions of the artwork.
“When I released my QR collection recently I hinted at what my next step would be. Now I’ve taken a leap into exploring this new interactive underworld. We have breathed life into our WALLS 360 wall art and turned them into a launch point for messages, videos, games and more. I’m so excited by the creative ideas this has opened up for us and you will be seeing a lot more of them soon,” she told TNW.
Check out Yiying Lu’s interactive work
The number of apps incorporating AR is growing and with video recognition as a geospatial input we could literally be staring at the future.
Unlike QR codes, interactive art is more challenging because it is not immediately evident there is hidden content embedded. “That’s one of the challenges with Natural Feature Tracking”, says Rob Manson,
One video game that is taking this new technology to the max is iPhone MMO (massive multiplayer online) game Shadow Cities, by Finnish developer Grey Area.
‘Shadow Cities isn’t just the future of mobile gaming. It may actually be the most interesting, innovative, provocative and
The concept of the game is to take over the world, not a fantasy or virtual world, but the real world. And of course you are not alone, right there in real time on your screen are other players, trying to do the same.
Here’s how it works, according to the NYT. ‘When you log in to Shadow Cities, you see your actual location, as if you were using a satellite map program, which you are (using the iPhone’s GPS service). If you are in a reasonably populated area, you will also see nearby “gateways,” based on local landmarks. You then take control of those gateways and use them to power additional structures that allow you to grow in strength and stake a claim to control of your ’hood. When you log off, your empire remains, until some enemy players come along and raze it.’
What’s more, Shadow Cities is free from the iTunes app store.
I have yet to download and try out in London, but would be interested to hear any comments from users who have – and also any